Our Theory of Campaigns

Every campaign is different.

Unlike some, we take that as a given. What does that mean? It means that we don't just apply the same program to every campaign and expect it to be successful. We take a careful look at the resources and needs of a campaign and then develop a plan that takes advantage of those resources to win.

But that doesn't mean we don't have a careful process we apply. We test everything. Here's how we approach the work:

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How We Work

Every campaign, every nonprofit organization, every company and every project is different. While the goals might be similar (for instance, online fundraising), the resources, capacity, and context are never the same. That's why we have a holistic approach that we apply to our digital strategy work, whether you are a Democratic campaign, a progressive nonprofit, or a business that needs our services.

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Could You Get More Donations With Just a Small Change?

This series on A/B testing web pages to increase online donations originally appeared on epolitics. See how you can raise more money by improving your donation pages. You don't need to attract more supporters to your site, you don't need to invest in more online ads; just by testing improvements to your donation pages, you can rake in more dollars online. Read more to learn how you can optimize your website or drop me a line and we can talk about how I can help you raise more online.

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Is your website performing as well as it could be?

Is your website performing as well as it could be? What would a 150% more effective website mean to you? If your donation page got 150% more donors, that's a big deal. Would that pay for another staffer? Another round of mail? Maybe relieve some pressure on your budget?

You might not want to do a full redesign of your website but small, strategic modifications can make a big difference. It might seem unbelievable but I helped Cathy Guerriero's campaign for Public Advocate achieve a 158% increase in donations.

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